Recovering, Experiencing and Boosting ecoTourism in the WestMed area

STATE OF ART

THE CONTEXT

The Mediterranean Sea, a rich and popular maritime area, is continuously undergoing dramatic changes as a result of mass tourism trends experienced especially before the Covid pandemic19 . The increase in the number of visitors to natural areas, for example, generates multiple environmental pressures in Mediterranean coastal areas, such as increased demand for water, food and energy resources, air and water pollution caused by human presence, increased waste production, land consumption and habitat degradation, unsustainable use of living resources, landscapes and coastlines.

Moreover, the Mediterranean Sea must be seen as a common sea and the Mediterranean and WestMed community must be helped to move towards the concept of co-responsibility of this common good.

In this regard, exchange of best practices must be promoted to address policy and decision-making in the future and help promote sustainable and balanced development of sea uses, sustainable tourism models in connection with small-scale fishery, cultural heritage, leisure boating and protected areas.Transitioning to a sustainable blue economy is the key for the marine environment’s health and the capabilities of future generations at Mediterranean and WestMed level. The transition to a sustainable blue economy is the key to the preservation of the marine environment and the capacity of future generations to maintain it in the Mediterranean and Western Mediterranean area. As each territory has added value that can be exploited on a local scale, the process of raising awareness among coastal populations and the support of tourist actions on existing local assets are essential opportunities and challenges for the capitalisation and sustainability of the actions implemented.

OUR PHILOSOPHY

THE REBOOT-MED’S OBJECTIVES

REBOOT MED is a 24-months flagship project aiming to encourage public-private partnership co-defining Blue Economy Action Plans for the Recovery of the tourism sector, and to incubate, accelerate and test new eco/blue economy tourism packages in 10 pilot areas in 6 WestMed countries: France, Italy, Spain, Tunisia, Morocco and Mauritania.

The cross-cutting objective of REBOOT MED is to support the implementation of the WestMed common roadmap for the development of a sustainable blue economy in the sub-basin to generate growth, create jobs and provide a better living environment for Med populations and tourism ecosystems.

REBOOT MED is implemented through 3 result-oriented pillars :

STREGHTHEN

Build capacity and awareness of the sustainability of the coastal and maritime tourism ecosystem and its competitiveness through local clusters and a series of exchanges organised in collaboration with the WestMed Initiative;

PROMOTE

Promote a sustainable development approach based on the exploitation of local assets and make tourism SMEs, coastal communities and potential pioneers actors of change by encouraging them to rethink coastal and maritime tourism in their territory.

SHARE

Share and capitalise on lessons learned at local and WestMed level.

THE EXPECTED RESULTS

Create durable partnerships/networks focusing on the chosen theme(s) involving EU and non-EU Western Mediterranean countries

Develop new and applicable policy pathways and recommendations or action plans to support public authorities (national and regional) and services

Resumption of tourism services in coastal and insular territories incorporating new, innovative services for the whole value chain and for destinations

Increased tourist activities that involve local enterprises and coastal communities

Increased awareness of the Western Mediterranean as a sustainable, high quality and safe destination

Resumption of tourism services in coastal and insular territories incorporating new, innovative services for the whole value chain and for destinations

Create new eco-tourism packages promoting cross border and interregional cooperation, with replication potential across the Mediterranean

Create public/private partnerships, start-ups, investments and job creation

Increased digitalisation of the maritime and coastal tourism sector in the Western Mediterranean

Diversify the maritime and coastal tourism products offered in the Western Mediterranean by making them less dependent on the seasons, in a responsible and circular economy

WHO IS REBOOT MED FOR ?

THE TARGET GROUPS

PUBLIC BODIES

local, regional, national public authority, public bodies and their representatives and policymakers with competence relating to coastal and maritime tourism sector activities, such as Municipalities, Association/Union of Municipalities, Regional departments, Ministries, etc.

POTENTIAL PIONEERS

potential eco/blue economy tourism pioneers, such as youth, women, NEETs, startuppers, entrepreneurs, business support organisations.

SPECIALISED ORGANISATIONS

organisations working in the field of coastal, maritime and sustainable tourism, such as tourism operators, travel companies, SMEs.

GENERAL PUBLIC

General public and eco-tourists

LOCAL POPULATIONS

Local populations of the selected touristic areas

MEDIAS

Press agency / newspapers / online newspapers

THE REBOOT MED’S TEAM

THE PARTNERS 

THE ASSOCIATED PARTNERS

MORE INFORMATIONS ?

OUR NEWS

8 months ago

reboot-med project and its progress will be presented by Sicily Region 🇮🇹 to more than 40 #Mediterranean #Regional #Authorities at the annual meeting of the CPMR - Conference of peripheral ... See more

9 months ago

Blue economy and innovation the new challenges of the fisheries sector for coastal development and sustainability in Tuscany.
Join the event online by registering at this link: ... See more

10 months ago

#BAKTO 🔙
#LIVINGLAB - SCIACCA 🇮🇹
Poursuivons notre parcours living lab avec cette fois une rencontre au coeur de la Sicile dans la ville de Sciacca. Une rencontre riche en échanges à la ... See more

10 months ago

#BAKTO 🔙
#LIVINGLAB - MAROC 🇲🇦

Les #livingslabs sont des moments clés du projet. Ils sont l'occasion pour nous de nous retrouver, de rencontrer les populations locales et de découvrir, ... See more

11 months ago

🇪🇺 We are proud to be part of #EMFAF Flagship Projects Accelerating Tourism Sustainability. As reboot-med, other initiatives have been launched to lead the way for new, more sustainable ways of ... See more

11 months ago

🔔NEWS🇪🇺

The final ranking of our call for disruptive projects in field of eco-tourism and blue economy to be supported and tested is officially online on our website : ... See more

11 months ago

🔔 NEWS

Today we close our "call for disruptive proposals in the field of eco-tourism and blue economy tourism to be supported and tested". A total of 39 applications were received, an incredible ... See more

11 months ago

Petra Patrimonia Corsica and AETIB (Govern de les Illes Balears) are representing reboot-med within the webinar "Interregional cooperation & insular challenges: Knowledge & practice sharing workshop" ... See more

11 months ago

In diretta dall’Oasi Marevivo ad Eraclea Minoa - infopoint del Museo Diffuso dei 5 Sensi - dove reboot-med è arrivato con la sua bandiera Europea!

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CONTACT US

MORE INFORMATIONS ?

OUR NEWS

ANY QUESTION ?

CONTACT US